June 2, 2010 in Fashion, The Business of Fashion by alliemcc


Great column from the New Statesman, a UK perspective on sustainable fashion.

Although I am wary of any kind of ethical consumption that encourages you simply to buy differently rather than less, it’s pointless to expect people to stop shopping. Even in the thick of economic gloom, we will restock our wardrobes. So, to rescue our planet from further degradation, we need innovative ethical retailers on the high street.

We can no longer ignore the fashion industry’s track record. The UK market alone produces two million tonnes of waste each year, 3.1 million tonnes of CO2 and 70 million tonnes of waste water, according to Defra. In the battle for land to grow more food, there is concern that crops such as cotton are taking up valuable space. UN figures show that we need to increase food production by 70 per cent by 2050. On top of this, scandals about conditions for textile workers occur regularly, exposed by NGOs such as Labour Behind the Label.

[…] we must not forget the importance of desirable clothes. For smaller ethical retailers to gain a presence on the high street, they will need to leave behind clichéd staples such as shapeless hemp tunics and make clothes that people want to wear.

Links mine.

Also read my rant on a similar thread here.